The order of these posts got a bit mussed up, since I'm discovering how to highlight text in pages and then click "Post to Blogger" right from my computer. Which is great - because it allows for easier linking and posting.
This exchange about a Coke slogan - Dansani Water. Everyday. - and how it's stupid - appeared in Harper's Magazine and explains, pretty much, why the word impactful is so stupid.
Open Brackets: "Coke. Izzit."
Tuesday, May 13, 2008
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